Research taught us that you have to be a certain type of person to work on an arts project in the community.
They'd need educational skills and have a set of personal skills such as:
Educational Skills:
Being trained in health and safety (incase someone injurers themselves)
Experience in leadership roles (to common and lead a team)
Experience with groups of people with different and difficult backgrounds (ensure everyone can be respected and treated equally
Have learnt how to negotiate a point (in the case of potential clients this is crucial)
A keen understanding of business (knows the in and out of business so they have experience in the field)
Personal Skills:
A strong direction with a positive outlook (positive look on bad situations can be vital)
A friendly persona (be able to leave clients and people with a good lasting impression)
Able to communicate with all types of people (children can be difficult but knowing how to talk to them can be important)
Confident (able to talk to anyone and everyone)
Independent and able to hold great responsibility (act in a mature and professional manner could give people a better persona of you) For example of Dave from Eton Place Music he talks to everyone of his clients face to face to ensure they feel the most engaged and involved in the process, this also leaves them with a good lasting impression.
We began to interview 3 leaders of different businesses/charities to see their contrasting or similarities when it comes with community arts.
The three different people we interviewed were:
Wendy from the WMCS (Worthing Musical Comedy Society) founded in 1999 the company has since become very popular, filled with creative minds they aspire to involve people of all ages above 15 and hold many productions to showcase their work. Due to the nature of this company there is plenty of money to pay such as insurance, workshop leaders but sometimes they are gifted with donations. Wendy, the chairmen, first founded the company because her son was into drama and since has aimed to make every member of the group part of the WMCS family.
The publicise through flyers, word of mouth, Facebook (which is now closed) and the adult company website. Due to running a charity instead of a company Wendy says that the balance of costs is tricky as their not allowed to make profits, instead they balance their books £5-6k from donations which should be just over enough that they'd need to fund and work a production.
Wendy believes that ''...theatre is important for the youth, as they develop confidence, are part of a team and create life long friends.''
Ways in which they try to save money is Wendy's husband tries to make additional props, instead of purchasing them.
Dave from Eton Place Music started the company 5 years ago to help our musicians. Starting as a teacher Dave believed the key to success in the music industry is to 'connect people' something his company does, connoting aspiring musicians with potential clients; visiting the clients in person as he feels face to face contact is a vital aspect of how his business is run.
Word of mouth is used over handing our psychical flyers or cards as it acts as the most personal and friendliest way of promoting and marketing his business/clients.
They're online presence is large as they try to keep as up to date as possible, the Natasha, head of social media at Eton Place Music controls their Facebook account.
Dave has hosted a wide range of charity events which give him a great moral for the non-profit work. Allowing his musicians to be open to what they want to play 'you do you' he pays them a 60% mark up on the earnings which is higher than most other competitors.
Eton Place Music also works alongside other companies to become mutually beneficial (synergy) such as working with the catering company 'Rhubarb' they can both be involved in an event.
Ed Kilroy from St Paul's has been open for 6 years and has had a hard time keeping up with the refurbishments of the church building as it's 201 years old. His vision for St. Paul's is seen as a café during the day and a hall for music or events for people wanting to put on arts for the community in the evenings.
Expenses have been tough as they had to spend £2 million, 20 years ago due to roof issues. They're funded by the national lottery and the national heritage as St. Pauls is a popular community location with a positive ethic.
St. Pauls has been used for numerous events such as weddings, live music, book launches and exhibitions, with a capacity of 500 not many things can't be held here.
A team of 16-17 run the café (two chefs, kitchen assistant, supervisor, general manager, porter, front of house team and casual staff. Also they've had 6 proms held there so far, with hundreds of birthday parties).
They have no target audience as they welcome and accept all ages; there's something for everyone.
Promote further comes from social media, on Instagram, publicising the events as well as the venue, although they are still searching for a market manager. They setup a yearly art exhibition at Northbrook college which they also promote themselves at.
With contrasting and similar aspects the members of the company and charities we interviewed created an overall similar moral, to benefit the community, WMCS wanted children and adults to explore they creative sides and benefit through performance, developing further confidence and create a life long group of friends; Eton Place Music wanted to assist in aspiring musicians to achieve their dreams, which would have otherwise been limiting from other profit aimed organisations; and St. Paul's wanted to influence as many people as possible, holding events for all ages and types of people, allowing contrasting events from live music to art exhibitions and a café during the day for the people who just want to enjoy the space. They may be different and promote, act, organise in different ways but their overall focus is to develop further their communities by offering opportunities.
These three representatives, Dave, Wendy and Ed Kilroy all showed the educational and personal aspects needed of a community arts worker. Especially in certain fields.
- Wendy showed especially a clear professional experience in the fields of the community arts and allowed us to research further from her first hand experience
- Dave was confident and showed us the importance of a friendly approach when involving themselves with customers and employees.
- Ed Kilroy was totally aware of the benefit of the community and helped us understand a clear purpose for arts in the community and the consequences of events of the public/local community.
They all demonstrated a friendly persona, with a confident and positive direction and understanding of their business. We were able to enhance our initial understanding of arts in the community and each representative was able to give examples and thorough understanding in individual details specific to their businesses/charities.